In this competitive online marketing landscape your business needs to stand out. More and more people are clicking on videos online than any other type of content. Research by the Cisco Visual Networking Index estimated that by 2018, video will make up 84 percent of internet traffic. This means if you have a video about your company online you are more likely to get viewed than those who don’t.
Even now those who have invested in creating a professional video are already seeing major results.
“You can’t communicate with your customer on a one-on-one basis forever. At some point you need to be able to do it in mass and the best way to do that is in a video. It is the secret as to what has made us successful,” said Sean Martin, Owner of Donek snowboards.
Video allows you to a get a real life glimpse of what’s going on in a business.
“Video helped us to see how I trained a person one-on-one,” said Stephanie Mola, Owner of Within Reach Fitness.
It can also show a product close up or let people hear how you interact with others.
It’s much more powerful than just reading text or seeing a still photo because it brings you into the moment.
“The beauty of video is that people can connect with the person who is telling their story,” said Melanie Starkman, Executive Director of Denver Fisher House.
Emotional connections can be a deciding factor of why people want to do business with you. Starkman had immediate success with all of her marketing videos.
“After the video was over, there wasn’t a dry eye in the place. They were so moved by the video and how we were able to get across the mission of the Fisher House. They said they would be in touch with me and as I was driving home I received a voicemail message saying they would be sending in a check for a thousand dollars,” Starkman said.
Video not only helps with sales, but it increases the credibility of your business, as well as your Google SEO ranking, and social media presence.
“Now with social media, there is more of a chance for people to look at video than look at text. More video helped me to increase likes on my Facebook page and more likes on my Facebook increased my customer base,” said Mola.
Martin said he tried making his own snowboarding videos, but was unsuccessful because he believes viewers were distracted by how badly produced his videos looked. He now trusts StoryCatchers Media to create all his videos.
Now is the time to express your idea in a video. We specialize in corporate, business, medical marketing, social media, non-profit and law-settlement videos at very competitive rates. Contact us today to find out how StoryCatchers Media can help your business. We look forward to working with you on your next project.