One of the main concerns I hear from people considering a marketing video is that they feel like their company won’t look good on video. One issue may be because their company is too regulated to share any real details. Or the most common excuse I hear is that people feel their company is just not that interesting and their video will be boring. While these are real and legitimate concerns, StoryCatchers Media can help you with this. We do much more than just create marketing videos. We actually help you find your company’s interesting message and though video bring it to life.
Before we ever hit the record button on the camera, we need to understand your story. We believe in sitting down with our clients and having a brainstorming session where we go though ideas of what would work as a good story and or message to best market your company. For example, if you want to show that your company’s mission is caring for people’s needs, we will demonstrate that in your video in a variety of ways. We may tell a story, or get testimonials that will showcase how your company cares for people’s needs. At the same time we will think of innovative ways to make your video exciting and connect to your viewers. This may seem overwhelming and a little daunting if you’ve never done anything like this, but don’t worry we will be there every step of the way and make sure your video is great.
When it comes to dealing with companies with regulations and rules, StoryCatchers Media understands and has experience working with all types of strictly controlled businesses including medical groups that have to abide by HIPPA rules and also financial institutions that are tightly regulated. We work directly with these groups to put together a script to tell a creative, compelling story. While there may be things that we can not discuss, we will work around this to produce a video that will still work for your marketing needs.
For example, we recently worked with an annuities specialist for a prominent financial institution. He wanted to show his advisors why they should invest with him and not his competitor. Knowing that the financial industry is highly regulated, StoryCatchers Media worked directly with a compliance officer to discuss what could and could not be said in the video. It was a challenge for sure, but we were able to get around some of these issues by just re-focusing the video to be about the person we were highlighting rather than about the industry itself.
Putting together a marketing video for your company does mean that you may have to step outside of your marketing comfort zone and try another approach. It may be challenging, however, with a little effort StoryCatchers Media can help you create a dynamic video that may appeal to new customers who you didn’t reach before and now want to do business with you. It’s a risk I encourage you to consider especially as more and more people are going online to do business.
